Police are appealing for public assistance following an armed robbery in Coffs Harbour today.

About 4.40pm (Thursday 5 July 2018), a man, armed with a meat cleaver, entered a store in Park Avenue and threatened an employee.

He stole cash before fleeing the scene on foot.

No one was injured.

Officers from Coffs/Clarence Police District have established a crime scene and commenced an investigation.

Police wish to speak with a man who may be able to assist with their inquiries.

He has been described as being of Aboriginal/Torres Strait Islander appearance, aged in his late 20s, 178cm tall, and of a medium build. The man was last seen wearing a black hooded jumper.

Anyone witnesses are urged to come forward.